Originally a conceptual and artistic project, Julius has gained a loyal following with a growing cult status in both Japan and abroad. The designer Tatsuro Horikawa is renowned for his fusion of art and fashion into singular entities, utilizing a similar philosophy for both aspects of his career. Because Julius began as an art project, the clothing is a secondary aspect, changing annually to reflect the direction in which Horikawa takes the label. His work utilizes a great deal of underground imagery and artistic expressions with heavy black leather as a common material.

To him, “a collection is created when different elements are accumulated to such a point that they form into one exceptional vision or idea” and the result has been present in his work which directly references architecture, music, art, sound, ambience, travel, and emotion. The goal then, according to Horikawa, is “to contribute to the lifestyle of the individual rather than just the wardrobe”.

Black is the base for all creations in the Julius line, and most clothing does not branch out much further. The idea of madness and grief that black symbolizes often appears in Horikawa’s work in the form of drooping strap, narrow legged pants, and heavy boots. The collections take their cues from recent developments in goth fashion but with mature, upscale clothing as its base, including trench coats, tuxedo jackets, and slacks.