Serien°Umerica was formed in 2009 and is a research-based brand that concentrates exclusively on knitwear and leather accessories. The designers Maria de Ambrogio and Stella Tosco work closely with Italian handcrafting in order to rediscover and change the culture that typically distinguishes the 'Made in Italy' products. The creative process, despite starting from an individual idea, develops through continuous interactions with the manufacturers of the various items. By pushing the boundaries of the traditional techniques and by altering the rules of classical design, the two designers manage to achieve raw materials of the highest quality which are also made in Italy.