The Viridi-Anne

Tomoaki Okaniwa studied fine art and oil-painting in Tokyo. He started “The Viridi-Anne” label in 2001, when he felt that he wanted to create something that could connect to people on the street, rather than just hang on a wall in a gallery.

The label concept is based on the idea of the beauty of simplicity and the effects of time. Artisanal design with roots in the Japanese “zen” ideal of “wabi-sabi”, thus incorporating the beauty of the unconventional, the imperfection, the incompleteness and the effects of the natural processes remixed by a contemporary cutting edge vision. It aims at exploring the mysterious traces left by time, erosion, corruption, climate, environment and man himself.